Year
2026
2 months
Discipline
Brand strategy
Product design
3D modeling
Market research
Can sustainability also feel prestigious?
of consumers avoid
unsustainable cosmetic products
of consumers say
packaging plays a key role in purchasing
They're buying the experience









Brand Language
Reality of beauty products
Analyzing the market surfaced a pattern:
In beauty, price correlates far more with brand name than with the actual cost of goods.
This meant that my design could move beyond the category's default glossy white plastic tubs toward materials that better reflect what the price point already implies.

Products individually sold

Products sold in sets
The manufacturing


Catching 3 birds in 1 stone.

Sustainability
Refillable PCR-plastic pods let the heavyweight glass body be reused indefinitely

Affordability
The price is set within the current Sephora Collection price range despite the material upgrade.

Desirability
Matte-black pump and frosted glass body give the set a vanity-worthy finish that reads premium, not recycled.

Re-Skincare Set.
Sephora's new refillable skincare set designed for a long-term, organized, and sustainable vanity experience.
Individual MSRP: $24-30
Set MSRP: $80

Comes in sets of 3: toner, moisturizer, and cream.

Refillable pods for a cheaper price.


Textured matte PP with wide, organic form.

Subtle branding
Entire form of the product follows the logo, S.
Packaging
Minimal paper packaging that shows size/volume for each category
12"x10"x4"

Placement
End-Cap under the "Clean at Sephora" banner. Eye-Level shelf placement.

Clean at Sephora is a curated selection of brands that meet strict environmental criteria across ingredients, packaging, corporate commitments, and consumer transparency.


